Freelance · Lisbon · Remote across Europe
Freelance marketer for SaaS & e-commerce.
I set up HubSpot, email and onboarding flows that turn sign-ups into active customers, then bring in more with SEO and paid ads.
- HubSpot Automation
- Email & Onboarding
- SEO
- Paid Ads (Meta & Google)
Previously at HotDoc · DTU · Keystone Education Group
Freelance marketing services for SaaS & e-commerce
HubSpot, email, SEO and paid ads, with one goal: getting the right people to start, stay and grow.
HubSpot automation & onboarding flows for SaaS
HubSpot
I build HubSpot lifecycle workflows and onboarding email flows that move new sign-ups from first login to first value, and alert your team when someone stalls.
- Who it's for
- SaaS and B2B teams on HubSpot, or about to move to it.
- What you get
- Lifecycle stages, workflows, onboarding emails, role-based content, Slack and ticket alerts, and documentation.
- Typical outcome
- Less manual onboarding and more customers activated without a call. One healthcare SaaS journey reached a 76% open rate on its first email.
Email & lifecycle marketing for SaaS and e-commerce
Deliverability · Opt-in · Segmentation
I plan, write and send lifecycle and newsletter emails that people opted in to, open and act on.
- Who it's for
- SaaS and e-commerce brands whose email list is underused.
- What you get
- SPF, DKIM and DMARC setup, compliant opt-in, segmentation, templates and a send calendar.
- Typical outcome
- A healthier sender reputation and emails relevant enough to drive repeat activity.
SEO & AEO
Search & answer engines
I fix the technical, content and structural issues that stop your site ranking in Google and being quoted by AI assistants.
- Who it's for
- Companies with a solid product but little organic traffic.
- What you get
- A site audit, keyword map, on-page and schema fixes, and answer-ready FAQ content.
- Typical outcome
- A clean technical foundation and a keyword map your team can keep extending.
Paid ads: Meta Ads & Google Ads
Google · Meta · LinkedIn
I run Meta, Google and LinkedIn campaigns, plus CRM-synced retargeting, built around pipeline and activation rather than clicks.
- Who it's for
- Teams that want paid traffic they can trace to revenue.
- What you get
- Campaign structure, audiences, creative briefs, tracking and reporting.
- Typical outcome
- Ad spend you can follow from click to sign-up to pipeline in your CRM.
Webinars & events
Online & in person
I set up repeatable webinar and conference playbooks, from promotion and reminders to follow-up that flows straight into your CRM.
- Who it's for
- B2B teams running webinars or trade shows without a repeatable process.
- What you get
- Registration pages, reminder sequences, on-demand follow-up and CRM attribution per event.
- Typical outcome
- An event engine your team can run without reinventing the process each time.
02 — Case studies
Freelance HubSpot & marketing case studies
Each project: the challenge, what I built, the outcome and the tools behind it.
Healthcare SaaS · HubSpot
Digital onboarding journey
A self-paced HubSpot onboarding journey that takes new clinics from signed contract to confident daily use, with a human failsafe where they stall.
Read case study
Healthcare SaaS · CallerID, Routine Requests
Product adoption journeys
Behaviour-triggered HubSpot workflows that introduce clinics to the wider product range once their core products are live.
Read case study
B2B · Events
Webinars & conferences
A repeatable playbook for webinars and trade shows, from first invite to segmented follow-up.
Read case study
Education · Community
Zero-spend online career fair
Launching an online career fair with no ad budget and no existing list — built entirely from scratch.
Read case study
Education · WordPress
SEO for an education provider
An Ahrefs-led audit and keyword map turning a cluttered WordPress site into something search and answer engines can read.
Read case study
03 — About
About Justin Origen
I help B2B and SaaS teams turn sign-ups into active, loyal customers.
Justin Origen is a freelance marketing consultant based in Lisbon, Portugal. He builds HubSpot automation, email and onboarding flows, SEO and paid ads (Meta and Google) for SaaS and e-commerce companies across Europe. He has previously worked at HotDoc, DTU and Keystone Education Group, and is a native Danish and English speaker with an MA from Copenhagen Business School.
I work at the point where CRM, content and product meet. Most of my work happens in HubSpot: building the journeys, emails and reporting that make adoption measurable.
— Justin Origen, Freelance Marketing Consultant
- Based in
- Lisbon, Portugal
- Working
- Remote across Europe
- Languages
- Danish & English (native)
- Education
- MA, Copenhagen Business School
04 — FAQ
Freelance HubSpot & email marketing: common questions
What does a freelance HubSpot consultant do?
A freelance HubSpot consultant sets up and improves your HubSpot account without you hiring a full-time person. That covers lifecycle stages, workflows, email automation, onboarding journeys, lead routing and reporting. I also write the emails and document everything so your team can run it afterwards.
How much does it cost to set up HubSpot email automation?
It depends on scope, so I don't publish a flat rate. A single automation, such as one onboarding journey, is usually a fixed-price project after a short audit. Broader setups or ongoing work run as a monthly retainer. After a free 20-minute call you get a written quote, so there are no surprises.
How long does a HubSpot setup take?
It varies on a case-by-case basis, depending on your current setup and what you need built. I'll give you a clear estimate after our first call.
Do you work with companies outside Portugal?
Yes. I'm based in Lisbon and work remotely with SaaS and e-commerce teams across Europe, in English or Danish. I overlap comfortably with UK, Central European and Nordic working hours.
What's the difference between onboarding emails and newsletters?
Onboarding emails are triggered by what a customer does, or doesn't do, after signing up, and help them reach first value. Newsletters go to a whole list on a schedule and build awareness and trust over time. Onboarding emails drive activation, and newsletters keep you in mind afterwards.
What does a lifecycle marketer do?
A lifecycle marketer designs the communication a customer receives from first sign-up to renewal. That means onboarding journeys, product adoption nudges, retention and win-back flows, usually automated in a CRM like HubSpot. The aim is to get people to value faster and keep them there.
How do you improve email deliverability?
I start with authentication (SPF, DKIM and DMARC), then clean the list and only send to people who opted in. Segmenting by engagement and removing inactive contacts protects your sender reputation. Consistent volume and genuinely relevant content keep you out of the spam folder.
What is AEO and how do I improve it?
AEO (Answer Engine Optimisation) means making your website easy for AI assistants like ChatGPT, Perplexity and Google's AI Overviews to understand and quote. You improve it by answering real customer questions clearly on your pages, adding FAQ and schema markup, and making sure AI crawlers can access your site. AEO audits and fixes are part of my SEO & AEO service.
Which tools do you work with?
HubSpot is my main platform for CRM, automation and email. For search I use Ahrefs, Yoast and Google Search Console, and for paid ads Google Ads, Meta Ads and LinkedIn Campaign Manager. I'm comfortable picking up your existing stack.
What does a typical engagement look like?
Most projects start with a short audit of your CRM, emails or site to find the biggest gaps. From there I either build a defined project, like an onboarding journey, or support you on a monthly retainer. You always get documentation so your team can run it afterwards.
05 — Contact
Let's work together.
Tell me about your product, your customers and where they drop off. I'll reply within two working days.
Ways to work with me
Sprint
A launch, a campaign or a funnel rebuild, scoped and shipped in weeks.
Retainer
Ongoing HubSpot, email and paid ads support for your team.
Fractional
A senior growth or MarTech lead, part-time, inside your Slack.
Prefer LinkedIn? Connect on LinkedIn